Gertrude St Projection Festival

Gertrude St Projection Festival

18th - 27th July 2014

Our work

Our work

The Gertrude Association

The Gertrude Association (not for profit) is a volunteer run group dedicated to exhibiting contemporary new media. Since 2008, it has produced outdoor site-specific projection-art events that exhibit professional, emerging and community artists. The Association’s premier event is the annual Gertrude Street Projection Festival. Other events have been produced in Melbourne and on King Island as part of the Tasmanian Arts Festival, Ten days on the Island. Various team members have a range of projects in development.

The Gertrude Association

Holograms & Projection Art

In case you missed the exceptional performance of Dr Dre and Snoop Dogg at Coachella this year – let me tell you a little about with Tupac has to do with the future of projection art.

If you caught a chance to see the performance they took an older performance of Tupac and Snoop Dogg and chopped it up, and had the still living Snoop dogg perform with a hologram version of Tupac.

Snoop and Tupac reunited



The method to create such an effect as actually quite simple - you project an image from a computer, onto a mirror, and onto a layer of transparent film that is sightly stretched at a 45-degree angle, to give the effect of being 3D. So not quite the 3D hologram you may be similar with but still offers so many options for projection art as a whole. 

This is also not the first time this hologram projection technology and music has been combined! If you keep up with the Japanese Pop scene you may have heard of Hatsune Miku, an entirely hologram pop star. Gone be the days of animation based bands that cannot play live show! Now, with the aid of  projection, these digital performers tour around the world to literally thousands of audience members.

Hatsune Miku Live

Maybe for a Gertrude Street Projection Festival in the future? Watch this space.



    Please have a look at our work by clicking the below 'view our work' link. Please use the three image boxes to learn about some of our favourite people and organisations, who are always involved with supporting us while constantly developing and exhibiting new projects.

    View our work →

    Yandell’s projection work has recently been exhibited at NGV studios. Her immersive projections are part of L’Oreal Melbourne Fashion Week and her short film “Shift” opens at ACMI on March 5th, 2012.


    At the heart of Melbourne's arts and cultural scene, Yarra is home to an exciting range of galleries, live music venues, performance spaces, artists and community festivals Yarra Council plays a vital role in creating an environment in which arts and cultural activity can continue to flourish.


    Arts Access/Art Day South is a GSPF community partner. Nebula, a project of Art Day South artists is a revolution in inclusive design. Australia’s first portable arts space meets the needs of artists with a disability, the Nebula studio adapts to the art and the artists.



The Gertrude Association
PO Box 1680 Collingwood 3066
T 0414 893 075 
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Aim Three

To present free outdoor art experiences - so we can all share and enjoy

Aim One

To produce and exhibit media art projects and encourage, develop and mentor local artists

Aim Two

To support the culture and community services of Gertrude St.  

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